Role:
UX and visual design, animation, research
Project Description / Task:
WeWork On Demand is a new app offering that allows users to book space On Demand. For this project, I was tasked with designing a migration flow for users in a pre-existing membership type that we were planning on testing in a beta program within select New York locations to ensure our core app interactions tested well.
Methodology:
For these flows, I first iterated on user flows with my product and engineering manager, before executing wireframes, visual designs and animation. These flows also include email touchpoints which are shown, and a landing page that was included as part of this project.
Additionally, I worked with WeWork’s brand marketing teams on final copy and photography approvals as part of this process.
In this phase of the On Demand app, I also facilitated user research sessions for our core app flows including this project. The insights from these sessions informed our final designs.
Metrics considered:
Number of conversions to WeWork On Demand subscription membership type, drop off amount during migration process.