This project is the web relaunch of the Tapestry brand. To take the brand from a playful storytelling app to sleek ad product, I designed the site to match this change in direction. The site also serves as a destination to tell the story of Tapestry, past and present, and is a destination for potential users and clients. As Lead Designer at Tapestry, I was tasked with the art-direction, concept of the site, and design execution.
As well as these tasks, for the site I shot product photography, did illustrations, and assisted with some front end development, writing CSS.
The site is live at tapestrylabs.com