For Swarm's 4.8 release in October 2016, I redesigned it's onboarding, which was a great chance to reframe the story of Swarm, as our onboarding hadn't been modified since our 3.0 release in the summer of 2015. Since Swarm's 3.0 release, many things about the app had changed: our visual language had been refined, and we were more certain about the narrative of using Swarm to check in and get perks as well as interesting visual content like stickers. Along with these elements, it was important to note the use case of lifelogging in our new onboarding, as that continues to be a heavy use case of Swarm as well. All in all, redesigning onboarding for Swarm's 4.8 release was a great chance to reframe the narrative around checking in to life log, get stickers and coins, and get real world perks, as well as refine the visual language that introduces users to Swarm.
Included here are a sampling of the onboarding flow for both iOS and Android as well as my iOS wireframes for this project.