Role:
UX, Visual Design, Research
Task:
For this project, I was tasked with creating a feature to collect user generated photos for reviews, since at Grubhub, we had documented research that showed users were cross referencing menu items without photos on Grubhub/Seamless on external platforms like Yelp and Instagram.
Methodology:
I initially reviewed the past research conducted by our research team, collaborated with my Product Manager to understand the scope of thiss project, and then proceeded with sketching different flow ideas and UIs. At this point, I created a few wireframe iterations, and collaborated with my design team, product managers, and engineers on the project to pick an option.
I then conducted an in person usability test to get feedback around an initial wireframe prototype.
After synthesizing the results of our user testing, I modified the UX of my designs and completed visual designs and animations for this project using Principle. I then worked with engineers to provide VQA feedback and fine tune animations.
Metrics considered:
The main success metric for this project was to create a brand new feature that wouldn’t negatively impact our conversion metric. Secondarily, this initial design was created to see how many photos we could potentially collect from users.